About the Project
Caring Connections of New Jersey & Pennsylvania is a nonprofit organization that works to connect health care professionals who serve the aging population and educate seniors in their bi-state region. They do this through hosting monthly chapter meetings where professionals can share information, promote networking opportunities, and provide vetted speakers through their speaker's bureau.
Launched in 2011, the growing network needed an official online presence to share information and connect their members.
caringconnectionsofnj.org is a perfectly responsive, basic WordPress site which includes a community calendar, resource listing, membership system, sponsored advertisements, and job board.
The project also included development of a visual identity for CCNJ, the creation of a Mailchimp account and list setup, as well as listing CCNJ on Google My Business.
caringconnectionsnj.org is integrated with the project's social media channels so that news updates are automatically shared to followers.
The website also features a resource listing for seniors, caregivers, and professionals to find resources in their local area. These resources are rendered on chapter landing pages, as well as landing pages for different types of users who visit the site.
Using the widgets and custom sidebars, events and news targeted toward these users and regions appear on the pertinent pages.
The CCNJ website includes an integrated system where people can join the network as a member or sponsor and unlock access to special functions of the site (posting events to a community calendar, announcing jobs on the job board, and applying to become part of the speakers bureau). Those who are not members/sponsors are not able to access these key features. Each membership level is set up with custom autoresponders that request pertinent details from sponsors (logo, links, etc).
Additional tools and resources (forms, tutorials) were created to help the CCNJ crew get familiar with and maximize the functionality of their website.