About the Project
IMPACT Ministry Family Resource is an assistance ministry based at the First Baptist Church of Blue Springs (or FIRST), which includes a food pantry, clothing center, diaper center, and laundry center.
IMPACT partners with other area churches, businesses, social service organizations, government agencies, and individuals to serve community families in the eastern Jackson County area.
IMPACT has launched a new ministry outreach, the Care Salon, and needed marketing materials to recruit stylists to man the Salon during the times the Resource Center is open.
We developed a 4″ x 9″ rack card for this project, because they are a different size (for the noticeability factor) than your standard mailer or brochure.
Using the existing branding for IMPACT and FIRST, we developed this rack card that provides at-a-glance information about volunteering for the Salon to open up a conversation about the details or encourage potential volunteers to call and find out more.
This project also included the capturing of staged photos for the product.